VisionJar | Passion for visual communication and presentation design

I loved the Impact: Real Drivers, Life-Changing Stories concept from Mercedes – storytelling and advertising in a great combination. (http://www.mbusa.com/impact/index)

Here is another beautiful visualization from Mercedes – though less clear how it connects to buying a car (but then, who cares – I’m not in the market for a Mercedes anyway) (on the other hand – these two campaigns might influence me enough to go German next time around…).

This ad is one in a set of three: Passion, Music and Paint (the ad above is “Paint”). Isn’t it just beautiful? One of the nicest visualizations of left vs right brain I’ve seen. It goes great together with Daniel Pink’s A Whole New Mind.

I came across this colorful, simple and yet complex visualization of emotions by Professor Robert Plutchik the other day. The core consists of the eight primary emotions – and organized as four pairs of opposites – as in “admiration” is the opposite of “loathing” and “grief” is the opposite of “ecstasy”. I wonder if the color coding for the primary emotions was deliberate to illustrate the feeling or random to just separate the feelings in the model.

Maybe there are more clues in Plutchik’s book: Emotions and Life: Perspectives from Psychology, Biology, and Evolution.

David McCandless, author of the book The Visual Miscellaneum – a great inspirational and colorful book on visual information talks about the beauty of data visualization at TedGlobal 2010.